START-UP PROGRAM OUTLINE

Complimentary consultation:

1. 1-hour meeting (phone) addressing goals, vision, and strategic planning for the practice
2. Office design: 1-hour consultation with our designers.

Start-up Consulting Program

Doctor, there are many significant steps that build upon each other to bring success to your Start-up journey, so that when you open your doors, the very first day, you are prepared for success. We will provide the coaching and support you in executing the following:

• HIRING
• MARKETING
• BREAK-EVEN POINT
• SETTING UP FEES
• WHAT INSURANCE COMPANIES TO SIGN UP WITH
• SMART SCHEDULING
• EMBEZZLEMENT SAFEGUARDS
• HYGIENE DEPARTMENT AND CONTINUING CARE
• MONTHLY PERFORMANCE INDICATORS (MPI)
• EXTERNAL MARKETING (GETTING THEM IN THE DOOR)
• INTERNAL MARKETING (KEEPING THEM IN THE DOOR)
• HR

NICKERSON DESIGN:

• OFFICE LAYOUT
• SELECT FINISHES (TILE, FLOORING, ETC)
• PICK OUT CABINETS/CHAIRS
• FURNISHINGS/ARTWORK/DECOR

Developing Your Plan: Our hiring process will help you get your A-TEAM. Development of Business Plans: After completing the above analysis, Nickerson Consulting will design a simple business plan for your practice, including a practice budget, cost-cutting suggestions, production goals, etc. This action plan will guide the business decisions in your individual practice.

Development of marketing plan: Your marketing outline will include short-term and long-term internal and external strategies for growing the practice. The customized marketing plan will include an action plan and proven systems for you and team members to follow. These marketing systems will have a place in your Office Procedure Manual as well, creating a comprehensive guide to the continuing growth of your successful dental practice.

Implementation of the Plan We provide a comprehensive, customized action plan with follow-up monitoring and adjustments that complement your Office Procedure Manual. The action plan guides you step by step during our 12-18 months together and beyond. This implementation phase includes monitoring via phone and e-mail to develop leadership and creating systems needed to reach your goals.

1. Hiring the right team
• New HR policies and personnel files
• DISC Profiles
2. Office floor plan review
3. Office décor (Nickerson Design) recommendations
• Equipment
• agazines
• Signage
4. Computer System
• Software to use
1. Dentrix
2. Eaglesoft
3. Softdent
• what insurance plan(s) to initially accept
1. Delta Dental
2. Others
• what financing company to work with:
1. Care Credit
5. Realistic first-year Budget set to goal:
• Break-Even Point
• CPA to use
• Financial Planner to use
6. Marketing Analysis and Recommendations
• Reception Room
• Banners
• Networking with local businesses
• Business Cards
• Care to Share Cards
• Open House
• Website/Social Media
• Internal marketing
• Community Service Project

Your Personalized Plan

You, the doctor, will have a personal leadership coach, who will be available to train you in the critical elements necessary for reaching your vision.

Moving Forward with your Ideal Practice

We will help you develop an Office System Manual for your practice that will match your direction of the ideal practice. Each month, Nickerson Consulting will train you and your team in office systems including:

• Communication and teamwork
• New patient experience and New Patient Retention
• Case Presentation, Patient Care Interview
• Collection/Statement techniques
• PPO Analysis
• Comprehensive hygiene program and reactivation systems
• Smart Scheduling to your goal
• Cancellations and No-Show system
• Verbal skills training and telephone technique
• Office patient flow (hand-offs)
• Overhead management and budgeting
• Team motivation
• Internal marketing tools
• Personality profile system (DISC) to increase productivity and reduce stress
• Front office/Back office protocols
• Provide new challenges each month to keep you on track with your vision

Also, you and your team will be invited to attend seminars and workshops that Nickerson Consulting presents throughout the year.