If you want to grow your practice and generate more revenue, you will benefit from working with a dental consultant that specializes in taking dental practices online. After all, you are an expert at what you do. You spent years in school to learn how to be the best dentist and how to provide patients with superior health care. The busy schedule of a dentist typically leaves very little time to learn about things like search engine optimization, localized SEO, and how to make the most out of your online presence. With limited time, you may be able to write a few blogs or ask for the occasional customer review but it is unlikely that you will have the time truly required to dedicate toward managing and growing your online presence. We have that time, training, resources, and knowledge in order to help your practice reach greater levels of success online. We can drive more new patients to your practice so that you can continue to focus on providing excellent patient care.
How a Dental Consultant Can Help You
We encourage you to call and schedule a quick consultation. We can meet with you over the phone or in person to discuss what your growth goals are, your current strategies, and ways that we can assist you. Once we understand what your objectives are and create a plan for how to achieve them. Our services include:
- Creating an online presence. Unless you live in a town of 400, having an online presence is absolutely critical for your success. Everyone is using the internet to locate businesses instead of the traditional phone book. If your website does not show up when people type in a search for a local area dentist, you will not have the opportunity to capture that business. Likewise, if they do a search for you on Google Maps and you don’t come up, a potential new patient will be calling your competition instead. We can create an online presence for you by giving you a website and ensuring that you are listed in Google directories.
- Provide information online. Prospective patients being able to locate you is only half of the battle. Once they do, your website, reviews, your social media, and blogs, all needs to be informative. Prospective patients need to quickly understand what you do and whether or not you specialize in at any certain areas of dentistry. For example, if a mom is searching for a new dentist to take her two-year-old to, she needs to know whether or not you provide pediatric care. Likewise, if an adult is looking to replace lost teeth, then he or she needs to know if a dental practice offers dental implants, dental bridges, or dentures. We will ensure that your presence online is informative and educational for prospective patients to know that they can come to you for help.
- Utilize data. If you feel that your marketing decisions have been made based on hunches rather than fact, you are not alone. Most businesses have a hard time obtaining the data they need in order to make scientific decisions in regards to how to spend their marketing dollars. Our recommendations are data-driven so that you can be confident in the decisions you are making.
For help with your dental practice marketing, call and schedule an appointment with a dental consultant at Nickerson Consulting. We will be happy to create a plan to help your practice grow.