Working with a dental business consultant has distinct advantages when it comes to marketing. As a dentist, you and your team are focused on daily operations. With patients to see, billing to be handled and staffing to coordinate, this is an intensive and daily process. Very often, this leaves little time to focus on marketing and growth.
When employees do their absolute best to take on marketing tasks as part of their daily duties, they may be operating on limited knowledge and lack of understanding. This is why you need a professional, someone who spends all of his or her time helping dental practices to grow. You need Nickerson Consulting.
Creating a Marketing Plan
We take a comprehensive approach to dental marketing by identifying all of the tools and solutions one can use to help his or her practice grow. Rather than focusing on one approach, we incorporate several to give one maximum exposure and opportunity for growth. This may include:
Mailers
Name recognition is a valuable thing and mailers can provide dental practices with additional exposure. By offering something like a discounted initial exam package or a free teeth whitening, one can attract new patients. A professional can also buy targeted lists of people who have recently moved or bought a home in the area.
Social media
An active social media campaign can engage current patients and through their activity, expose the professional to their friends and family. Running things like contests or posting patient pictures, makes it more likely that they will share the information. Professionals can also reach people in the area through paid ads on Facebook and other social media platforms.
Online ads
As a dental business consultant, we can handle an online marketing plan and manage things like Google AdWords. This can be an incredibly effective tool for exposing a dental practice to people who are actively looking for a new dentist.
Local advertising
Anyone looking for a dentist needs to be able to find the dental practice quickly and see that the practice is close to his or her home. Being listed in local directories is a critical part of that and we can make sure that the practice shows up on things like Google Maps.
Website
The website for a dental practice is an online business card and how most people will come in contact with the practice. It should be robust, comprehensive and efficient. We can handle this for the dental practice so that the current staff does not need to redirect their time and effort.
Marketing Plans that Work
As a dental business consultant, we will work with you to create a personalized marketing plan that will help you to grow your business by giving you exposure to potential patients. Marketing plans need to be tailored on a regular basis and we can achieve this by measuring the success of each campaign. When one thing is working well, we can focus efforts on it and continue to drive it forward. If something is not effective, we can make adjustments because of our access to data.
We make it possible to grow. Call to learn more today.